What is a Mystery Shopper and do I need one?
A mystery shopper is hired to investigate customer service and employee honesty at a business. A secret shopper poses as a customer or client and tries to find out whether employees are honest and helpful. As a business owner, a mystery shopper can save your profits and your business by giving you a realistic view from a customer’s perspective. Employees are generally on their best behavior when their employer is present. The only way for you to know whether your employees are trustworthy or not, or even to whether they are taking part in fraudulent or illegal activities, is to ask an outsider to investigate.
Exactly what does a Mystery shopper do?
A mystery shopper will attempt to make a purchase in your business, will ask questions, will ask customer service for support and they will closely assess the overall experience they received. Upon leaving the store they will note the quality of their purchase, the quality of their customer service experience and note any evidence of fraud they have observed. With this complete information a business will know if they have reliable employees and good customer services or not.
Without a Mystery Shopper you are simply guessing whether your business is running effectively or not.